A MASSIVE campaign has been launched by police to reduce the number of road accidents along a 35-mile stretch of road.

During the past 10 years, 33 lives have been lost on the A530 Griffiths Road, Lostock, from its junction with the A559 through King Street in Rudheath and Lach Dennis right up to Nantwich.

Now an action plan has been drawn up by police.

In May and June there will be police patrols with unmarked police cars, motorcycles and the police aeroplane identifying people driving dangerously and at high speed.

Drivers with poor driving skills will be given helpful advice.

Where appropriate offending motorists in crashes will be given the opportunity of attending a Driver Improvement Scheme.

Work will continue to improve the standard of the road.

A police spokesman said: "For the safety of all road users, drivers should think carefully about the possible consequences of careless, inconsiderate driving. A moment's thoughtlessness can result in tragedy."

Some of the accidents, which have happened on the road are:

Motorcyclist Philip Hughes, 17, died on King Street near its junction with Middlewich Road in Rudheath on March 12.

Schoolgirl Nicola Hornby, 15, died in a car crash on Griffiths Road in December 1996.

In September 1993, Philip Hunt, 31, died after a crash with a goods vehicle in King Street, Lach Dennis.

And Lostock Gralam grandads Malcolm Willington and Kenneth Grannell died in April 1993 when a Fiesta mounted a pavement and collided with them on the Manchester Road footpath after a two vehicle smash on Griffiths Road.

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