AN expanding chain of sex shops is set to bring jobs to Crewe, making it home to one of the world's biggest adult stores.

Simply Pleasure has plans for a new supermarket-style store and a warehousing and distribution centre in the town.

The company confirmed it wants to create new jobs when it opens a new store in the town within the next six months.

The store, expected to be one of the biggest in the world, is likely to be joined by a distribution centre designed to exploit the town's transport links.

Director David Winfield said that Crewe had been chosen as part of a national expansion drive.

He said: "At present we contract out our warehousing and distribution, but as we get bigger we want to do it ourselves.

"Crewe is ideal for warehousing and our ultimate aim is to base all our distribution there. The town is absolutely perfect for it."

The company are currently looking for a suitable retail site.

Mr Winfield added: "We are very aware of local sensibilities. We might be allowed to open up next to a housing estate but it's not something we would do."

The firm's latest store opened in Oldham and is described as one of the biggest sex shops in the world - second only to Hustlers on Sunset Boulevard, Los Angeles.

Mr Winfield said it was highly likely the Crewe store would be of a similar size.

He said the company's woman-friendly, well lit stores aimed to 'take the sleaze out of sex'.