A DAD-of-three who was struggling with a mid-life body crisis has shared his success secrets after unveiling his 12-week transformation.

Ben Jackson, from Lymm was approached by Northwich-based sports nutrition company MyProtein following the launch of the new Vitality range which consists of supplements for men over the age of 40.

The 45-year-old swapped pies and beers for low-carb salads and protein shakes as part of a strict nutrition and training plan. 

Ben, who is the director of All Mix Concrete, is now urging more middle-aged men to get on board and embark on the life-changing journey.

He said: “As somebody who has a career in trade, I’m always surrounded by younger blokes on the yard who poked fun at my middle-age beer belly, so when I was approached by MyProtein it was a no-brainer.

“I hope the results inspire other middle-aged blokes that they can still reinvent themselves physically and mentally regardless of their age.”

Tom Pitfield, who is a personal trainer from Hale Country Club, added: “Ben is a great example of how age should not be a limitation when it comes to setting new fitness goals.

“Middle-aged males generally have a more stable lifestyle in comparison to their 20-year-old counterparts, so they have the time, and a disposable income to invest in themselves.

“It really just comes down to the mindset and the misconception that when we hit middle-age our bodies cease up.”

To watch Ben's journey click here.

Or to view his nutrition and training plan, click here:

Nutrition.doc