A popular bakery was the victim of an apparent internet prankster this afternoon.

Anyone using the search engine Google to find out information about the bakery Greggs, which has shops in Warrington, would find an alternate version of the company logo at the top of the results page.

In an apparent slur on the company and its customers, the logo contains the catchline: 'providing sh*t to scum for over 70 years'.

Social media was awash with people talking about the incident, with users taking to Twitter to discuss the issue.

Greggs' Wikipedia page was also targeted with a crude message, which was quickly removed.

In response to one of the many questions from Twitter users about the incident, the company's official Twitter account, @GreggsTheBakers, said: "Something up with Google, apparently. Fingers crossed they fix it soon."

Greggs, which was founded in 1939, has more than 2,000 stores nationwide.