A LAW firm with offices in Stockton Heath is working closely with celebrities, brands and agencies to help ensure new Advertising Standards Agency (ASA) rules are not breached.

Primas Law, based in Wilderspool Business Park in Greenalls Avenue, has issued a warning to UK-based social media influencers and celebrities promoting paid-for brand advertisements, after a spate of breaches were flagged by the ASA.

Over the past year Primas Law has accumulated a growing list of celebrities and social media influencers keen to secure advice on the changes.

Adam Kerr, managing partner at Primas Law, said: “The UK advertising rules have been put in place to control paid-for advertising and encourage influencers to be as transparent as possible when it comes to exchanging product exposure for cash.

“So, it’s critical they are navigating these correctly and adhering to the code, in order to prevent breaches, which can be very high profile and damaging for their personal brands.

“Our intellectual property work is continuing to grow significantly, and we’ve had a flurry of new and existing clients keen to use our advisory expertise on intellectual property, influencer agreements and regulations as a result of these ongoing changes.”