SEND your Christmas greetings electronically and support old folk.

That's the invitation from Help The Aged.

"Taking the hassle out of shopping and posting, e-cards are a far more convenient and environmentally friendly way of sending a greeting," said Hilary Birch, fundraising development executive of Help The Aged.

"Most importantly you can make a real difference to the lives of older people at no overall cost to yourself."

To send charity e-cards, visit www.birthdayalarm.com/helptheaged.

A suggested minimum donation of £5 allows you to send charity e-cards for one year.

This fundraising initiative will enable the charity to help prevent winter deaths and isolation suffered my many older people during the festive season.