A SEX shop in Warrington town centre has supported a mental health boosting football team by providing a new kit.

Nice ‘n’ Naughty, which has shop on Sankey Street, has teamed up with Bewsey Street-based SG Schoolwear and Sportswear to support Pines FC, located in Formby.

The Sunday league football club has been going for several years, but due to a lack of sponsorship, it has not had a new kit for more than four seasons.

Both businesses wanted to change this, so at Christmas they gifted the team with a new kit in preparation for the start of the 2024 season, along with continued sponsorship.

This is not the first time Nice ‘n’ Naughty, which also has a store on Brook Street in Chester, has attempted sports sponsorship.

In 2006, the adult store was in talks with Southport Trinity Cricket Club to sponsor and provide new kits, but this caused ‘uproar’.

Pines FC will receive a new kit

Pines FC will receive a new kit

Nice ‘n’ Naughty was subsequently banned from any form of sponsorship within cricket.

“As a small club, Nice ‘n’ Naughty wanted to show our support to the team as at the time we were a local business within the town,” said director Trish Murray.

“Well, little did we know at the time, what a huge outcry this offer would create.”

Having met with members of Pines FC, the store learnt of the impact football has on boosting players’ mental health, giving them a place to talk and have fun.

One player said: “To us, this Sunday football is more than just a game on the park.

“It is our outlet from everyday stresses, a break from the working week, a time we can go somewhere together chat and have fun and build friendships.

Nice n Naughty on Sankey Street

Nice 'n' Naughty on Sankey Street

“As men, we often do not talk and build up our problems until boiling point, but when we are together on a Sunday, we do not stop talking, and any issues we attempt to support each other with and work through.

“Over the past few years, the cost of everything has increased, and this is no different for many of the Sunday league clubs that have found the rising costs of running a club to be their downfall.

“Clubs like Pines FC are not able to have huge subscription costs as many of the team have young families to support, so it comes down to sponsorship and Nice ‘n’ Naughty and SG Schoolwear and Sportswear to help.

Trish added: “It really is quite surreal supporting a team again after all these years.

“I still remember all the uproar that occurred when we tried to support Southport Trinity Cricket Club back in 2006, but to be able to support the guys at Pine FC is incredible.

“They do so much for their community and each other. Grassroots football really does change lives, and to be able to help in some small way means a lot to us all at Nice ‘n Naughty.”