TWO Warrington brothers will brave the Dragons Den as they feature in the first episode of the newest series of the hit BBC show tonight.
Facing the critical panel of five successful entrepreneurs, Christian and Ross Laing, from Stockton Heath, will pitch their growing business Stand Out Socks with the hope of a healthy investment from one of the dragons.
The episode is scheduled to air tonight, Thursday, on BBC One at 8pm - marking the launch of the 21st series.
Ross will make history on the show as the first co-founder with Down syndrome to showcase his venture before the esteemed panel which includes the likes of Peter Jones and Deborah Meadon.
The brother’s business creates socks with unique, bright and colourful prints that serve as a catalyst for conversations about disability inclusion and raise awareness for Down Syndrome.
They also produce hoodies, gift boxes and wedding favours.
Co-Founder, Christian said: "It feels like fate. To air on the 21st series is a poignant reminder that every step we take in the Den is not just a business move but a stride toward breaking barriers and challenging perceptions.”
Ross and Christian's inspiring pitch will serve as a guiding light for individuals with diverse abilities who are determined to overcome barriers and become an entrepreneur.
Joining the brothers in the Den is Christian’s partner and third co-founder, Natalie, who added: "We are excited to share our story.
“Our pitch goes beyond the socks; it's a Stand for inclusion, equal opportunities, and a showcase of the potential within every individual.”
While the outcome remains undisclosed, the journey of Stand Out Socks in The Den is sure to leave a lasting impression on audiences.
The business has continued to grow over the last few years with Christian and Ross even securing a collaboration with Manchester United.
And after just over a year-and-a-half, the firm has received five out of five stars on Trustpilot - a review platform that allows customers to share their experiences.
Tune into BBC One and BBC iPlayer at 8 pm on January 4 to witness the excitement unfold.
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