UNITED Utilities' north west branch has welcomed its first-ever female CEO, who has pledged a 'stronger, greener, and healthier' region.

The water service's headquarters in the region is based in Warrington, and has appointed Louise Beardmore as its new CEO.

Louise, who was born in Liverpool, announced today that the water company is planning to bring forward investment to the tune of £914million with region-wide benefits - including reducing spills from storm overflows, and creating jobs.

Warrington Guardian: United Utilities has appointed Louise Beardmore as its new regional CEOUnited Utilities has appointed Louise Beardmore as its new regional CEO (Image: United Utilities)

The new CEO said: "I am very clear about the responsibilities United Utilities has to deliver great services for customers, to protect and enhance the environment and to ensure we are investing in the infrastructure we need in the region to support future growth and climate change.

“We have an ambitious plan, including the largest investment programme we have ever delivered as we seek to enable a step change in environmental performance right across the region.

"I know we have much more to do, addressing the things that matter most to our customers and which benefit the region and I am committed to doing that."

Regarding increasing bills for consumers, Louise said: "I am equally passionate about protecting those households who are struggling financially which is why we have sector-leading support packages available for those who need help with their water bills.

"I am keen we strengthen that support as we move forward too.

“I look forward to working with many other organisations and partners across the north west as collaboration is key to the continued success of the place we all call home.”

The investment of more than £900million is split into four areas, including the improvement of handling storm overflows; habitat improvements; and the reduction of storm overfills into bathing waters.

Louise added: "We have a dedicated workforce, proud to be serving the people of this region and I’m excited to get started in my new role because there’s a lot to do.”

Want the pick of the Warrington Guardian news delivered to your inbox every morning? Click here to sign up