BLACKBURN Rovers are the next step for a Warrington business in their quest to dominate the overhauls of digital content

For Urban Zoo, based on Dallam Lane in the town centre, Rovers are the next step for the tech provider who expects to bring ‘up to ten’ new major sports brands on board this year and have begun discussions with their first European football club.

Rovers signed up the provider to improve their website for ease and accessibility for fans with disabilities.

“It’s been a priority for us to support Rovers at this crucial time, especially given the physical distance the fans have had to maintain away from the stadium,” said Rob Moore, Urban Zoo’s chief commercial officer.

“The club’s new website has a much improved look and feel and is designed to provide fans with a more enjoyable and accessible experience as they start to make plans to return to live games prior to the start of next season.”

Rovers have moved their digital assets away from the EFL’s templated website to a new platform with new features such as a screen reader, an option to increase text size and the ability to pause animations to make it more user-friendly.

Blackburn Rovers Community Trust also receives more prominence as their award-winning work in the community is showcased in its very own section where supporters can find out more about their many programmes and book facilities.

As part of the digital overhaul, the club has teamed up with video streaming platform Stream AMG. RoversTV – replacing iFollow Rovers – will offer fans enhanced behind-the-scenes videos, exclusive interviews and match streaming amongst a host of new content.

Blackburn Rovers CEO Steve Waggott said: “We are delighted to be working with Urban Zoo and Stream AMG to build and improve our online platforms to offer supporters a better experience and a closer connection to the club.”