The retailer Dunelm has launched a campaign to deliver gifts to less fortunate people this Christmas.

The ‘Delivering Joy’ campaign is already under way in the Warrington store, where a ‘Jolly Joyfull’ Christmas tree is set up with name tags of people from a care home and primary school in the town.

Customers are encouraged to choose a name tag, which has a description of the person and their interests, and fill a shoebox with personalised gifts for that child or older person.

Abbie Higham, community champion for Dunelm, said: “We’re asking our community group to come into store and donate gifts for the person they’ve chosen on the label and the idea is just to support our local community.

“It’s going to be a hard Christmas for people if they’re struggling so we want to make sure they’re going to get a gift this year, at least something.”

She added: “We’d like to reach as many people as possible.”

The Warrington store has partnered with Green Park Care Home in Great Sankey following a competition on the community Facebook page asking for nominations.

Activities manager Joe Ward said: “Green Park got the most votes and we won a big hamper.

“We are now their nominated care home and they have asked for details of residents with no family who may not receive anything this Christmas.”

Latchford St James Primary school is the other partner organisation that hopes to benefit less fortunate children through the campaign.

As part of the ongoing partnerships, the retailer is also helping the fundraising efforts of the care home and primary school, such as a sponsored walk for the children.

Dunelm’s community groups grew out of lockdown when the stores closed nationally and staff members began delivering scrub and wash bags to local hospitals, encouraging the public to get involved.

The Warrington community group on Facebook now has over 1,000 members.

Dunelm staff ask that the boxes be delivered unwrapped so that they can be sanitised and wrapped instore before the staff hand deliver each gift.

The closing date is December 11, by which point all shoeboxes need to be handed in to staff.