BUSINESSES in Warrington town centre are celebrating after they witnessed an increase in visitors at the end of last year.

The news was announced at the January meeting of the Executive Board of Warrington BID (Business Improvement District).

Warrington BID chair, Dawn McElroy, explained: "This year’s Christmas footfall figures for the town centre look as though they are bucking the national trend showing an 8.9 per cent increase on the town centre monitors during the week between Christmas and New Year and an uplift of 2.5 per cent in Golden Square alone for the same week.

"The opening of the Time Square development and events such as the Ice Rink at Golden Square and Christmas Market events organised by Warrington Market have played a significant part in attracting thousands more visitors to the town."

Warrington BID were also responsible for leading the Christmas marketing campaign, creating a new destination brand, ‘Warrington is Happening’.

The brand launched in November with a digital marketing strategy and an investment of around £15,000 in multi-platform advertising.

Dawn added: "'Warrington is Happening' aims to promote the distinctive nature of Warrington town centre which, despite its size and success, still has a real community buzz.

"Through 2020 we’ll be working with partners to continue to promote the big crowd-pulling events planned for this year, as well as sharing the good news about the ongoing transformation and economic investment taking place."