MATALAN has launched its latest pyjama range for the whole family in aid of the Alder Hey Children's Charity.

The collaboration was revealed today, Thursday, and features matching pyjamas for adults, children, babies, and even the dog for those cosy nights in.

Taking centre stage in the #TogetherForAlderyHey campaign are hospital patients Abigail, age 10, Jonah, age six, Poppy, age four, Lenny, age one and 19-month-old Oscar, as well as the staff who have supported them.

Warrington Guardian:

The design is made up of figures holding hands and Alder Hey’s iconic Oli the Elephant and is modelled by brand ambassadors Denise Van Outen, Mark Wright and Lydia Bright.

This year’s product range includes unisex adult and children’s pyjamas priced at £12.50 and £8.50, a baby grow at £5.50, pet outfit for £5.50 plus bed socks, an eye mask and mug all from £2.50.

All profits from this campaign will go to Alder Hey Children’s Hospital Charity.

Warrington Guardian:

Jason Hargreaves, Matalan CEO said: "The patients and staff at Alder Hey will never cease to amaze and inspire me.

"Every day these people face into unthinkable challenges, but they do it all with the strength of the Alder Hey community behind them.

"That family mindset and spirit of togetherness is what makes Alder Hey a truly special place – and that was the inspiration behind this year’s campaign."

Fiona Ashcroft, CEO of Alder Hey Children’s Charity said: "We are so excited about this year’s #TogetherForAlderHey campaign.

"This is our sixth campaign with Matalan and we are incredibly proud and humbled by their continued support.

Warrington Guardian:

"Since 2014 Matalan has raised a staggering £2.7m for Alder Hey which has gone to fund a range of activities and projects that are designed to enhance and improve the lives of our amazing young patients.

"This includes the funding of specialist medical equipment, a range of programmes and special projects such as our ward musicians, our onsite magician and the play specialists we have on every ward.

"Our ground-breaking ward-based chef programme ensures we are delivering healthy and nutritionally balanced food to all our patients when they need it most.

"Their support has also recently enabled us to complete our £6m appeal to build a new research and education facility and we remain committed to supporting cutting edge research at Alder Hey."

Head to a Matalan store or go online to shop the collection and view details and prices.