WARRINGTON Wolves chief executive Karl Fitzpatrick is in the US to learn from some of the biggest sporting names in the world.

Fitzpatrick has been the spearhead behind some of the Wire's bold marketing for 2019 which has seen the club boost attendances and achieve record-breaking social media engagement.

This week he is attending a sports marketing huddle at the home of the American Football side LA Chargers in Los Angeles alongside staff from teams in the NFL, NBA, NHL and MLS.

Business brains from multi-national brands such as Pizza Hut and Uber will also be in attendance.

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Fitzpatrick said: "I am a big fan of American sports in terms of how they market themselves and the experience for spectators which is sensational.

"We have implemented a number of initiatives already but going there should help with some more.

"It will also be a great experience for my own personal development as well.

Warrington Guardian:

Fitzpatrick, centre, with fellow board members Mike Lomax, chairman Stuart Middleton and owner Simon Moran at London on Saturday

"It is true to say we have been the most talked about Super League club this year on social media.

"But it is really important we continue to improve and raise the bar."

Attendances at The Halliwell Jones Stadium have been up 10 per cent this year with the Wire Flyer half time competition being especially popular.

Marketing stunts to promote games have included the Bad Blood theme as Wire beat derby rivals Wigan at the start of the season, Wolfie's appearance at the darts before the clash with Saints in April and a plane being flown over St Helens home ground before the reverse fixture in June.