WARRINGTON Wolves marketing chiefs have done it again.
The Wire take on derby rivals Wigan tomorrow, Friday, at The Halliwell Jones Stadium.
And in the latest bit of 'close to the bone' marketing from Wolves, the 'Bad Blood' match is being billed as bigger than some of the most notorious sporting contests of recent times.
In a Tweet posted this afternoon with a picture of props Mike Cooper and Tony Clubb from Tuesday's pre-game press conference, Wolves say Wire v Wigan 'has more bad blood than Mike Tyson v Evander Holyfield and UFC's Conor McGregor v Khabib Nurmagomedov'.
Conor vs Khabib? Jones vs Cormier? Tyson vs Holyfield?
— Warrington Wolves (@wolvesrl) March 14, 2019
Wolves vs Wigan has more bad blood than all three! 👊 pic.twitter.com/H5YLL5Zb3n
And it has even provoked a cheeky response from UFC Europe and its 421,000 Twitter followers.
READ: Why you haven't seen the last of Wire's close to the bone marketing'
The club has confirmed that the South Stand is sold out for the game which kicks off at 7.45pm.
Limited tickets remain in the East and North stands with good availability in the West Stand.
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