ENTREPRENEUR Jen Perry, who runs mobile afternoon tea emporium and mobile baking school Room Forty, has been selected by Cabinet Office to be the face of Small Business Saturday for the north of England. Room Forty will serve as the small business case study.

The event takes place on December 1 with a run up of themed weeks. Jen will feature in the shop local campaign, encouraging audiences to support a small business.

Jen said: “I’m so proud to be representing the thousands of small businesses in the north. At Room Forty we are committed to producing beautiful, handmade, unprocessed food.

"We are passionate about the provenance of our product and shop local when and wherever we can. Our meat and eggs come from our local butcher, our fruit, vegetables and cheese we get from the market and we use Cheshire Tea.

Warrington Guardian:

“Even our flour is from Cheshire millers. As a small business we believe that supporting other local, small businesses puts the heart and soul back into the local community.”

Although only 30 months old the business won silver in the World Bread Awards in 2017 and won the title of Hospitality Provider of the Year at the Warrington Business Awards in June. Jen was further thrilled to be listed Great Taste Magazine’s Power List of 100 Women leading the Food & Drink Industry published in April .