A THELWALL businesswoman's flexible approach to work is to be used as a blueprint in a report to be handed out at a prestigious conference this month.

Vicky Matthews, co-owner of Pink Spaghetti, will be used as a leading example when her work style is mapped out to those in attendance at the Working Families conference in London.

After launching in 2009, Vicky has helped Pink Spaghetti, a personal assistant company offering pay as you go support to small businesses, thrive in 10 locations across the country.

The organisation has been praised for allowing employees at the firm's head office, in Northwich, to pick their own working hours around childcare.

One part-time employee has been allowed to base herself at home so she can manage school runs, while others have agreed set hours which can be flexible during the holidays.

Vicky believes the approach has certainly reaped its benefits since the company burst onto the scene.

"Flexible working keeps everyone’s costs down - my employees spend less on childcare and have a better work-life balance," said the 43-year-old.

"Our flexible approach extends to everyone we work with. Our clients, staff and franchisees also benefit from our core belief that the nine to five working day is an outdated concept and that home-working can be just as effective as time spent in the office."

Pink Spaghetti carries out tasks including social media, research and book keeping on a pay as you go basis.

For further information visit www.pink-spaghetti.co.uk or call 0844 504 7465.