AN award-winning Warrington firm has teamed up with an incredible UK tourist attraction.
No Brainer, based in Stockton Heath, and The Eden Project have been working together on an exciting programme.
They have been focusing on amplifying the Cornwall attraction’s annual ‘Summer of Play’ programme which offers a calendar of activities for families.
And they have also been working on promoting its new Nature Playground which is one of the largest outdoor play areas in the south west.
The impressive work of the partnership has already generated national coverage.
Tori Attwood, No Brainer’s digital PR account director, said: “We’re really excited to work alongside a major eco attraction like the Eden Project, using our experience of working with attractions nationwide to help them amplify their mission of engaging more children in nature.
“Our goal was to put the Eden Project at the forefront of parents’ minds over the summer months as a go-to destination to visit, as well as amplify the Eden Project’s message of the benefits of playing in nature for children nationwide.
“We have been given lots of creative licence with our campaign ideas and it’s been fantastic to work with the in-house team in a collaborative way to drive our goals forward.
“As a team, we’re passionate about supporting attractions and are currently working towards B-Corp certified status, so it’s been fantastic working with a brand that echoes our values and passions.”
Becky Bennett, media relations manager at the Eden Project, said: “It’s been fantastic to have a digital PR agency on our side that really understands our mission and has been able to get up to speed quickly, giving a real boost to our internal team.
“No Brainer has brought a fresh approach to our earned media efforts over the challenging summer period and has landed fantastic feature pieces that showcase our Summer of Play activity in an authentic way.”
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