SALES leading up to Christmas for Warrington based American Golf rose 55 per cent on the same period in 2019

Total revenue for the three months leading to December 31 topped £40m.

The Westbrook firm says growth was driven by demand from new golfers. Sales of entry-level equipment sets for the 12 weeks ending December 31 increased by 35%, (compared to the same period in 2019), while the value of premium equipment purchases grew by over 300%.

Gary Favell, CEO, American Golf, said: “We’ve worked hard in the past two years to position golf as a game everyone can play, from our partnerships and the events we support, to revamping our stores and investing in accessible ranges and complexes where all, from beginners to pros, can improve their game.

“This has really resonated with golfers of all abilities. Lockdown and Covid restrictions helped to attract new people to golf and fuel the passion amongst existing players to rethink and improve their game. We’ve been able to meet this demand at both ends of the market with an unwavering commitment to inclusivity and accessibility.”

American Golf has also bought High Legh Golf Club, Cambridgeshire’s Hemingford Abbots Golf Club and Lancashire’s Rossendale Golf Centre.

The value of American Golf’s in-store sales for the 12 weeks ending December 31 was more than double ecommerce revenue for the period.

American Golf

American Golf