A FASHION and accessories distributor has moved into a new HQ in Trafford Park amid a surge in orders for their beachwear and loungewear brands.

Continental Textiles has taken over an 8,000 square feet unit at Avacado Court, in Commerce Way, having started out on the Longford Trading Estate in Stretford.

Beach hut-shaped pods, a breakout area for staff, purpose-built showrooms, open-plan offices and an office puppy are all features introduced at the new premises by managing director Jonathan Crewe and his team.

Contractors have now completed a full refurbishment of the location, with the top floor converted into open-plan offices featuring three showrooms.

Jonathan said: “The move to larger premises was necessary as we were running out of space.

"Avocado Court is a massive improvement in every way and we’re very proud of our new headquarters.

“There’s a great buzz among the staff about the office layout and the facilities.

“They appreciate that we are putting a strong emphasis on wellness in the workplace and that we have invested to create an environment which sparks their creativity, is fun to work in and reflects our approach of looking after them in the best way possible.

“The team are key to our success, and everyone is excited by what we have done.”

Jonathan also said there are plans to create a photographic studio and more showrooms on the ground floor at a future stage.

The company has recently increased employee numbers to 28 with new staff in its merchandise, buying and garment technology teams.

Another addition is Jonathan’s six-month-old cavapoochon Maggie.

He added: "She is regularly taken for walks by members of the team who want to get some fresh air, she often sits on their laps and always puts everyone in a good mood,” he added.

Continental Textiles was formed in 1953 by Franz and Lilly Crewe to produce silk scarves. Latterly the business has expanded to become a leading creator and distributor of swimwear, nightwear, fitness clothing and accessories.

Its products are imported and exported worldwide. They are sold via high street stores, wholesalers and online retailers such as ASOS, Zalando, Namshi, PacSun, Forever21 and Footasylum.

Among its leading brands are South Beach and Loungeable.

Jonathan, the grandson of the founders, said “The business has traded well during the pandemic due to our broad range of products, and we see potential for further growth despite a very challenging market. When lockdown started, we saw most swimwear orders put on hold, but our loungewear and fitness ranges really took off."