A BIRCHWOOD-based esports publication has received backing from a UK billionaire and founder of Betfred.

Fred Done has announced his investment in GGIntel, a new Warrington business focussing on esports news, entertainment and media.

The start-up firm is focused on becoming a world-leading esports publisher, a form of sport competition using video games, as well as providing global event and tournament information, and breaking new from the industry.

GGIntel managing director, Chris Young, said: “I am delighted to have launched GGIntel in one of the most rapidly growing and exciting industries in the world.

“The aim of GGIntel is to be the global leader in providing transparent, in-depth esports information and education through engaging content written and produced by experts in the field.

“We are already off to a blinding start, and we’ve only just begun.”

There has been an explosion of popularity in video game competitions since the early 2010s.

It is estimated that the total global audience of esports is 454 million viewers, with revenues of more than $1 billion.

In 2020, esports viewership is expected to exceed 600 million.

Fred Done, one of the most successful entrepreneurs in the UK, said: “Esports is only going one way and that’s up, and I’m really excited to be involved with GGIntel.

“I’m looking forward to working with this small but passionate team to create a unique business in an emerging sector.”

Streaming media platforms like YouTube and Twitch are the most popular with the esports audience.

These are make up of approximately 85 per cent males and 15 per cent females between the ages of 18 and 34.