A STREETWEAR brand founded in Warrington working out of a bedroom is now set to make £10 million this year.

Former Great Sankey High School pupils Jonny Dawson and Craig Tideswell created Jameson Carter in 2016 along with Mike Jukes, who attended Penketh High School.

Jonny, 28, started out designing shirts, choosing the brand name in memory of his brother-in-law.

He then brought his long-time friends on board to design a cap which would launch the brand into the spotlight.

He said: "Myself, Craig and Mike all went to school in the same area, lived a mile from each other, and used to play football together as kids.

"We were searching for ages for the right caps and then when we found them we took them to en embroidery house in Warrington to get ‘JC’ embroidered on them.

"And that’s how we started off - with a couple of hundred caps.

"Our brand took off when Mike’s brother Adam went on the reality TV show Love Island in 2016 and took our caps in with him - we had the whole cast wearing them."

The Cheshire-born fashion firm continued to grow and last year collaborated with Premier League Crystal Palace footballer Wilfried Zaha.

The Jameson Carter x Wilfried Zaha collection saw sales grow by 50 per cent compared with previous months.

Warrington Guardian: Newcastle boss Rafael Benitez has called on the Football Association to look into Wilfried Zaha's call for protection from referees

Now, the founders say they anticipate the sale of one million items in 2020 as they expand their ongoing partnership with retail giant JD.

Mike, 27, said: "We sold more than 400,000 items in 2019 and as we continue to expand rapidly, a target of one million items this year is wholly realistic.

"We had a prosperous year working with the retailers which stock our products, such as JD Sports.

"Our collection with Wilfried Zaha, which went live in October and is sold exclusively in JD stores and on our website, has led to a significant spike in sales.

Warrington Guardian:

Zaha modelling the clothes

"The collaboration saw Zaha featured in the ‘JD Comes Alive’ Christmas TV advert wearing our products, which contributed to further growth."

READ > Tour of Britain stage to finish in Warrington

This year the company, based in Shudehill in Manchester City Centre, plans to expand its womenswear range.

Craig, 27, said: "This year we will be expanding our design and production team so we can focus more on womenswear.

"We want to grow our existing womenswear range to be on a par with our menswear offering, and we will be hiring designers specifically for this reason."

Jameson Carter products are also sold through FootAsylum, Very, ShopDirect or via jamesoncarterofficial.com.