Wynsors World of Shoes in Penketh is encouraging customers to celebrate the special milestone of their child starting school, with the introduction of a free custom keepsake box when buying a child’s first pair of school shoes.

Shoppers who buy a child’s first pair of school shoes can take home a specially created memory box as a chance to commemorate the occasion.

With many nostalgic emotions attached to a child’s first day at school, the shoe retailer has designed the special box as a place to store little momentums which can get lost over the years.

The boxes, which are big enough to fit a small pair of shoes along with other sentimental items, will be available on a first come, first served basis in store.

Wynsors colleagues can be asked to provide a box at the checkout on the purchase of school shoes.

Danny Bergin, sales manager for Wynsors, said: “Shopping for a child’s first pair of school shoes is often a real milestone as a parent. It isn’t just a standard school uniform shop, it’s an exciting occasion which is the first step towards a child’s school life.

“We know there are many emotions attached to a first pair of shoes and so we wanted to create something which allowed our customers to treasure those memories. Like with photo albums, the keepsake box is a nostalgic momentum to look back it in future years.”