Plans for large illuminated signs at Florida Farm deferred

St Helens Council's planning committee unanimously agreed to delay making a decision on an application to display bright advertising signs at the M6 Major development.

Manager of development at the council, Melanie Hale, said officers are in talks with the applicant over the move.

She said "We’ve had representations that would result effectively in officers going back to the applicant to discuss the size of the signs, particularly located on the south west elevation of the site.

"And so it might be that you want to consider that the matter be deferred from this meeting to the next."

A view of what the Florida Farm development is expected to look like

Plans for the signs

Amazon are set to move into the warehouse

Blackbrook councillor Linda Maloney MBE was first to agree with Ms Hale's recommendation.

She said: "I’d like this to be deferred so that the applicant and officers can work on another alternative that is not so illuminating into the residential properties."

The deferral was seconded by Moss Bank councillor John Fulham.

He said: "I’d like to second it, and I’d also like to point out that although the application is hopefully going to be deferred, it is quite out of keeping and I think the applicant needs to reflect on that in any further subsequent discussions."

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Chairman of the committee Seve Gomez-Aspron added that notice will be given for the application to be discussed at a later time.

So far 16 objections have been made about the application.

It was submitted by consultants Lichfields on behalf of Bericote Properties Ltd.

Plans for the Amazon signs

Here are the proposals for the signs that are outlined in the application:

• Sign 1: LED illuminated ‘amazon’ lettering in black with yellow/orange logo measuring 10,000mm (w) x 3,000mm (h) to south-west elevation of building.

• Sign 2: LED illuminated ‘amazon’ lettering in white, with yellow/orange logo measuring 5,000mm (w) x 1,500 mm(h) to front (south-east) elevation of building (main office).

• Sign 3: LED illuminated ‘amazon’ lettering in black, with yellow/orange logo measuring 10,000mm (w) x 3,000mm (h) to front (south-east) elevation of building (main warehouse).

• Sign 4: 'Halo' lighted freestanding monument sign with ‘amazon’ lettering in black, with yellow/orange logo and black directional text/arrows located at vehicular entry point to Unit 1.