A SCHOOLGIRL from Gwynedd is the face of an inspirational campaign celebrating pride in Wales in the run-up to St David’s Day.

Aspiring actress Efa Roberts, a year 8 pupil at Ysgol Tryfan in Bangor, plays the lead role in the Dragon cheese advert.

Launched by Wales’s oldest dairy farming co-operative South Caernarfon Creameries, based on the Llŷn Peninsula, the ad has been produced alongside a social media campaign encouraging people to share what makes them proud to be Welsh, via the hashtag #whatmakesyouproud

Set to appear on screens ahead of the big day on March 1, it celebrates the fact Dragon cheese is made locally in Chwilog, with 100 per cent Welsh milk sourced from South Caernarfon Creameries’ 129 farming members across north and mid Wales.

It features 12-year-old Efa reading out a poem about what makes her proud. She says: “What makes me proud to be Welsh is my dad. Days with him on the farm are the best I’ve had. He gets up with the sun as the cows are grazing.

"“Filming was great fun. I really enjoyed doing it. I liked meeting the other children. It made me feel very happy to be part of the advert. I enjoyed the experience and learned a lot.”

“I am very proud of being Welsh and it was great to be part of an opportunity to celebrate that. We may be a small country but we have a lot to offer and it’s good to sell that.”

“When I see it on TV I will feel like it’s very special because I helped make that advert.”

The latest advert, filmed in both Welsh and English and produced by Copa, is the second one Efa has starred in for Dragon Cheese. It is however the first time she has taken a lead role in any broadcast production.

Efa has been a member of the SBARC drama group at Galeri Caernarfon since she was in Year 3 and has previously done voiceover work for Paw Patrol, and a Welsh version of We’re Going on a Bear Hunt, for TV production company Cwmni Da.

Her first on-screen acting role was a one-hour Christmas special episode of popular S4C children’s show Deian a Loli.

Efa's mum Mari, who she lives with in Y Felinheli, says her daughter has been "very fortunate" to have many on-stage opportunities throughout primary school and with the Urdd.

“Efa loves acting, she thrives on it," she said.

"Doing Deian a Loli was the biggest thing she has done so far before this advert for Dragon cheese.

“It all helps with developing her confidence."