SHOPPERS have made their way to Golden Square Shopping Centre early this morning to get their hands on Build-A-Bear's offer.

The American store where youngsters can pick out and stuff their own bear announced their first Pay Your Age Day.

People are currently waiting as far back as New Look to get the discount.

Customers only pay their age for any furry friend in the store - so if your child is seven you will pay £7.

The offer is only available to Bonus Club members but there's no fee to join and you can sign up online.

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There's a limit of one per guest and they must be present for the offer.

The minimum price is £1.

Do I need to bring a form of identification to verify my age?

No, just tell a store associate how old you are on 12 July, and you will be able to pay your current age for a furry friend.

Can I pay my child’s/children’s age for a furry friend I want to purchase?

Yes – you may pay the age of any and all children who are with you in the store. This offer is valid for one furry friend per guest who is present in the store on 12 July, and who is accompanying a Bonus Club member or adult over the age of 18 who signs up to become a Bonus Club member.

A spokesman added: "On 12 July only, none of our U.K. in-store guests will be a day over 25 years old—meaning that no matter their age, guests will pay no more than £25 for any furry friend in stock in the store.

"A guest who is 40 years old, for example, will only pay £25 for a furry friend valued at £35."