IT doesn't take much to rile the Great British public at times. 

And the latest debate over ice lollies has got rather heated. 

According to the latest YouGov poll, more than one in four Brits with a favoured ice lolly said that it was a Magnum.

Asked to say what their favoured ice lolly is, 28% of Brits with a favourite chose the Walls staple. 

But the results prompted a backlash with many taking to Twitter to argue a Magnum was not an ice lolly but instead an ice cream. 

YouGov has responded to the criticism adding that respondents 'answered in their own words', rather than choosing from a set of options provided by YouGov.

Age appears to be a key factor in Magnum’s appeal, with only 12% of 18-24 year olds naming it as their favourite compared to 42% of those aged 65 or older.

Magnums are more than three times as popular as their nearest rivals, joint second-placed Fabs and Soleros, both of which are the favourites of 8% of Britons.

Soleros are consistently popular among the generations, while Fabs tend to be more popular with Brits under 50 (11%, compared to 1% of those aged 65 or older).

Similarly, younger people are more likely to favour Twisters – 11% of 18-24 year olds and 10% of 25-49 year olds, compared to 2% of those aged 50 plus.

The results also highlight the dominance of Walls in the nation’s ice lolly market: four out of the five top ice lollies are all Walls brands.

Warrington Guardian: