We know, we know. It's only November 12. But excuse us a little Christmas spirit. 

The release of the John Lewis' Christmas advert has become a stalwart of the festive season over the last few years, and ahead of the 2019 Christmas campaign being released this Thursday, the brand has revealed its main character is called Excitable Edgar. 

A twitter account set up for @excitableedgar has a 10-second teaser trailer. 

Lewis Capaldi is the bookies’ favourite to provide the soundtrack for the annual John Lewis Christmas advert.

The department store heralds the festive season with TV adverts which often have an emotional message.

Scottish chart-topper Capaldi is the firm favourite to provide the music for the 2019 campaign.

Also in contention are Lily Allen, Elbow and Tom Odell, who have been involved with the advert in the past, and Brit Award-winning Jorja Smith.

Allen covered Keane’s song Somewhere Only We Know in 2013 for an advert featuring animated animals.

This was followed in 2014 by Odell, who sang a cover of John Lennon’s track Real Love, featuring a boy’s friendship with a penguin.

Norwegian singer Aurora covered Oasis track Half The World Away in 2015, with an advert following a young girl trying to communicate with an old man on the moon.

Vaults covered One Day I’ll Fly Away by Randy Crawford in 2016, for an ad about a dog dreaming of having a go on a trampoline.

A monster living under a bed was the focus in 2017 in an advert for which Elbow performed Beatles song Golden Slumbers.

Last year Sir Elton appeared in an ad featuring his own hit Your Song.