ALCATEL ONETOUCH, the fastest growing of the world's top 10 mobile phone manufacturers, has agreed a partnership as the official handset provider to the First Utility Super League.
The business will deliver innovation through mobile technology by engaging with First Utility Super League fans throughout the season, which kicks off on Friday, February 7, with a match between defending champions Wigan Warriors and 2013 League Leaders Huddersfield Giants.
Welcoming the firm to the sport’s growing portfolio of partners, Super League commercial director James Mercer said: “It gives me great pleasure to welcome ALCATEL ONETOUCH on board as an official partner for 2014 in what promises to be an extraordinary and exciting year for the First Utility Super League.
“ALCATEL ONETOUCH is a global brand with strong ambitions and a proud track record in innovation. In many ways this partnership with the First Utility Super League is a perfect fit and we look forward to working closely together throughout the year.
“The Super League commercial programme now boasts some of the most exciting and innovative brands in the country and the competition and its partners are growing together.”
ALCATEL ONETOUCH UK and Ireland country director William Paterson said: “The First Utility Super League is a sport enjoyed by all the family, so we are thrilled to be a part of this. We offer affordable technology across smartphone, tablet, mobile broadband and Wi-Fi devices, appealing to all age ranges.
“We are working closely with the First Utility Super League to deliver the technology to engage fans throughout the season, bringing them closer to the games, players and live action.”