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Chief Executive Andy Gatcliffe expects Warrington Wolves to earn World Cup reward
WARRINGTON Wolves chief executive Andy Gatcliffe is confident there will be benefit for the club as a result of a successful Rugby League World Cup.
The Halliwell Jones Stadium welcomed lots of new faces in the stands among the huge attendances for the two games it staged.
An increasing interest from previous non-regulars to now attend Wolves matches would be an obvious gain for the club but it may take time for the domino effect to show itself.
The part season ticket currently available for six games and the club’s community coaches will have a part to play.
“As a club, we’ve got to use the excitement of the World Cup - all the build up and everything that came with it - to try and sell Warrington Wolves and The Halliwell Jones Stadium,” said the Wolves boss.
“You don’t necessarily go from watching one or two World Cup games to possibly buying a full season ticket in one go.
“They’ve tried it, they liked the atmosphere, and maybe buying a part season ticket is a way forward.
“But we’ve also got to get out there, and this is where our own community development coaches can be involved in schools promotions.
“They can remind everyone of the excitement of the World Cup and on the back of that say here’s an offer for going to a game in the new season.
“We’ve got to plan all that. Legacy is an easy word but it’s hard to create in a lot of cases. However, we’re going to work hard on doing so.”
He also highlighted the positive profile the stadium and town received from hosting the group match between Samoa and New Zealand as well as the quarter final between Samoa and Fiji, both being shown on television in nearly 60 countries as well as attracting supporters from long distances who may now develop their interest in the sport.
Gatcliffe said there is strength in the continuing partnership with those involved in hosting World Cup games in Warrington - the council, LiveWire, hotels and Virgin Trains - while reporting the event ‘brought circa £2.75m to the borough economy’.
“There’s absolutely no question it’s been worthwhile and you don’t always see benefits straight away,” he said.
“There will be some, of course, and we’ve got to make sure that happens and build on it.”
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