Text us your news! Start your message Warrington News and send any photos or videos to 80360
Super League in the soup
11:34am Friday 25th January 2013 in Wolves news
SUPER League have announced that Heinz BIG Soup has extended its partnership with Super League for the 2013 season.
Already an established presence within Rugby League, this latest agreement sees the brand featuring prominently on matchday perimeter advertising hoardings and on the sleeves of all 14 Super League clubs’ playing jerseys, as well as adorning Super League’s match balls.
The company has outlined its commitment this year to maximising awareness of Rugby League outside of the sport’s traditional strongholds and plans a series of experiential and national media campaigns involving some of Super League’s most talented stars to help engage new supporters.
Innovative media tie-ups with talkSPORT, the UK’s biggest national commercial sports radio station, and Sport, the most-read sport magazine in the UK, will support Super League’s own plans to grow the game.
The commitment to the professional game is also underpinned by Heinz BIG Soup’s continuing support of the development of the sport at the grassroots level with another season of investment in the National Youth League.