Open Golf Championship: New film promotes best of Wirral to the world

New Brighton's Perch Rock lighthouse features in best-of-Wirral film

New Brighton's Perch Rock lighthouse features in best-of-Wirral film

First published in News
Last updated
by , Geoff Barnes

The splendours of Wirral have been captured on a special promotional film to boost the peninsula’s image in advance of the Open Golf Championship this summer.

Fleeting pictures of landmark attractions - New Brighton's Perch Rock lighthouse, Birkenhead Park, Port Sunlight, the tall ships and the tramway – have been projected with the aim of persuading people from across the world to come to the peninsula. . . and to come again.

The three-minute-eleven seconds film – the work of Liverpool-based River Rich Media – will be supplied to the worldwide media during the Open week and shown at an R&A organised event at Liverpool’s Chevasse Park immediately before the championship.

It will also be featured at the International Festival of Business in Liverpool during June and July.

The film, funded by European money, relies heavily on imagery to get its message across.

There is little dialogue but in acknowledgement of the massive expansion of golf in the Far East there is a translation of the script into Mandarin.

Tiger Woods - whose attendance at the Hoylake links remains in doubt following injury – features strongly and key moments during his 2006 victory are captured in the film..

Another major doubt is a repeat of the glorious weather golfers enjoyed in 2006.

Nevertheless signs from across the world indicate that attendances could approach the record 230,000 of eight years ago.

Juggy Landay, Wirral Council’s destination marketing manager, said: “At last year’s Muirfield Open we had literally tens of thousands of visitors to our marquee.

“They were predominantly from the United States and Scandinavia who had been to Hoylake in 2006 and were very excited about returning there.

“The social media buzz at the time was that people could not wait to come back because they enjoyed it so much in 2006.”

Juggy said that promoting this year’s Open was easier than in 2006 because there were no misconceptions to break down.

He said: “People can remember ’06 and know it went very well – the sun shone and everyone was thrilled to be part of it.

“When the Open returned to Hoylake in 2006 it has been 39 years since it had happened previously and there were huge misconceptions about staging it there.”

Juggy praised the involvement of the Wirral Business and Tourism Network for their support in creating the film.

He said: “Their expertise in areas such as food and drink, accommodation and business issues was invaluable.”

See the Globe's online coverage of the Open Golf here

Comments (10)

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3:23pm Fri 9 May 14

PaulCa says...

Similar is being done for lovely, wholesome Qatar as we speak.
jUGGy Landay could pick up some tips here.
Similar is being done for lovely, wholesome Qatar as we speak. jUGGy Landay could pick up some tips here. PaulCa
  • Score: 1

4:54pm Fri 9 May 14

Dantealighieri says...

It is not funded by European money, it's funded by the net contributions of the UK tax payer, who hands over £50 million day to the EU. Get it right. Your money , not the EU's.
It is not funded by European money, it's funded by the net contributions of the UK tax payer, who hands over £50 million day to the EU. Get it right. Your money , not the EU's. Dantealighieri
  • Score: 4

7:13pm Fri 9 May 14

PaulCa says...

Dantealighieri wrote:
It is not funded by European money, it's funded by the net contributions of the UK tax payer, who hands over £50 million day to the EU. Get it right. Your money , not the EU's.
The EU pool of grant money is contributed to by all member states, not just the UK. Is that right?
[quote][p][bold]Dantealighieri [/bold] wrote: It is not funded by European money, it's funded by the net contributions of the UK tax payer, who hands over £50 million day to the EU. Get it right. Your money , not the EU's.[/p][/quote]The EU pool of grant money is contributed to by all member states, not just the UK. Is that right? PaulCa
  • Score: 4

11:48pm Fri 9 May 14

bigfoot says...

Does it feature Wirral's own Laurel and Hardy-Burgess and Davies?
Does it feature Wirral's own Laurel and Hardy-Burgess and Davies? bigfoot
  • Score: 4

1:15pm Sat 10 May 14

Growl Tiger says...

There is a voice over which states “Welcome to The Fantasy Peninsula – a unique place where the Council can conjure up any fantasy and believe it’s true”.
There is a voice over which states “Welcome to The Fantasy Peninsula – a unique place where the Council can conjure up any fantasy and believe it’s true”. Growl Tiger
  • Score: 5

7:05pm Sat 10 May 14

Dantealighieri says...

PaulCa-"The EU pool of grant money is contributed to by "all" member states, not just the UK . Is that right?" No. The UK is a net contributor to the EU. Of the other 27 members of the EU, 10 other countries are also net contributors. The other 17 countries are net recipients of EU funds, paid for by the other 11, including the UK. Now whether those 17 countries contribute to EU funds, and then the EU returns their contrbutions and then adds whatever amount it needs to make them net recipients, I have no idea, and to be perfectly honest, I don't really care. At the end of the day the UK tax payer gives around £50 million a day, around £11 billion a year net contribution to the EU. Oh dear, that does sounds a little complicated, so let me try to make it simple. If you pay tax to the Government , let's try to imagine that that tax is the equivalent of the UK contribution to the EU. If you get a tax rebate, let's try to imagine that that tax rebate is the equivalent of money coming back from the EU to the UK as funds. If you have paid more tax than your rebate, then money coming back via that rebate to you, is your money, nobody else's. If you have paid more in contributions to the EU than you get back in funds, then what comes back is UK tax payers money, nobody else's. If however you want to kiss the butt of the tax man or the EU because they've given a little bit back of what is yours,or the UK tax payers, then that's up to you.
PaulCa-"The EU pool of grant money is contributed to by "all" member states, not just the UK . Is that right?" No. The UK is a net contributor to the EU. Of the other 27 members of the EU, 10 other countries are also net contributors. The other 17 countries are net recipients of EU funds, paid for by the other 11, including the UK. Now whether those 17 countries contribute to EU funds, and then the EU returns their contrbutions and then adds whatever amount it needs to make them net recipients, I have no idea, and to be perfectly honest, I don't really care. At the end of the day the UK tax payer gives around £50 million a day, around £11 billion a year net contribution to the EU. Oh dear, that does sounds a little complicated, so let me try to make it simple. If you pay tax to the Government , let's try to imagine that that tax is the equivalent of the UK contribution to the EU. If you get a tax rebate, let's try to imagine that that tax rebate is the equivalent of money coming back from the EU to the UK as funds. If you have paid more tax than your rebate, then money coming back via that rebate to you, is your money, nobody else's. If you have paid more in contributions to the EU than you get back in funds, then what comes back is UK tax payers money, nobody else's. If however you want to kiss the butt of the tax man or the EU because they've given a little bit back of what is yours,or the UK tax payers, then that's up to you. Dantealighieri
  • Score: -1

4:36pm Mon 12 May 14

WirralAl says...

Why have the not got the film out now so that it can be used well before the event. If they want to promote the Wirral do it sooner rather than later. Why wait until the event??? Do they advertise the Olympics before the event? What about the World cup.

Juggy appears to be the standard marketing clone and upping what they have done and its all going with such a buzz and the IFB so far appears a big mystery and a damp squid.

We cannot comment on the film yet but it should be very easy to make a short advert that attracts visitors to a golf competition. Probably the biggest on the calender so if you fail at that you would have to be dam useless.

I would say the biggest task would be finding accommodation as it is very limited on the Wirral. It will be no fun eating and drinking on the Wirral while this is happening unless of course you are a Local Councillor or Mayor when they will be attending and enjoying the event at someone else's costs.
Why have the not got the film out now so that it can be used well before the event. If they want to promote the Wirral do it sooner rather than later. Why wait until the event??? Do they advertise the Olympics before the event? What about the World cup. Juggy appears to be the standard marketing clone and upping what they have done and its all going with such a buzz and the IFB so far appears a big mystery and a damp squid. We cannot comment on the film yet but it should be very easy to make a short advert that attracts visitors to a golf competition. Probably the biggest on the calender so if you fail at that you would have to be dam useless. I would say the biggest task would be finding accommodation as it is very limited on the Wirral. It will be no fun eating and drinking on the Wirral while this is happening unless of course you are a Local Councillor or Mayor when they will be attending and enjoying the event at someone else's costs. WirralAl
  • Score: 2

7:51pm Tue 13 May 14

David Scott says...

We pay about 20 billion a year into the EU coffers, and get about half of that back, but most of that money has to be spent (wasted) on EU-approved projects - and we have to put addition money into those projects. Beyond that the true cost of EU membership has been put by various think-tanks at about £160 billion pounds a year (8-10% of GDP), when taking account of all the costs of EU membership to the UK.
We pay about 20 billion a year into the EU coffers, and get about half of that back, but most of that money has to be spent (wasted) on EU-approved projects - and we have to put addition money into those projects. Beyond that the true cost of EU membership has been put by various think-tanks at about £160 billion pounds a year (8-10% of GDP), when taking account of all the costs of EU membership to the UK. David Scott
  • Score: 1

2:30pm Wed 14 May 14

blockthetunnel says...

Would this be the same Juggy/Jagvinder Landay who lives on Meols Drive?One would hope his property is not being rented out over the Open as this may cause some to think of it as a conflict of interest
Would this be the same Juggy/Jagvinder Landay who lives on Meols Drive?One would hope his property is not being rented out over the Open as this may cause some to think of it as a conflict of interest blockthetunnel
  • Score: 2

7:41pm Wed 14 May 14

Joeblogg85 says...

blockthetunnel wrote:
Would this be the same Juggy/Jagvinder Landay who lives on Meols Drive?One would hope his property is not being rented out over the Open as this may cause some to think of it as a conflict of interest
Umm, this would not be right now would it? I'm sure all Council staff involved in this project will have been advised about this type of direct conflict.
[quote][p][bold]blockthetunnel[/bold] wrote: Would this be the same Juggy/Jagvinder Landay who lives on Meols Drive?One would hope his property is not being rented out over the Open as this may cause some to think of it as a conflict of interest[/p][/quote]Umm, this would not be right now would it? I'm sure all Council staff involved in this project will have been advised about this type of direct conflict. Joeblogg85
  • Score: 0

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