LAWRENCE Bellamy, associate dean at the University of Chester's Padgate campus, talks Commonwealth Games in his latest column.

IT’S good to see sportspeople from Warrington competing in the Commonwealth Games.

Sophie Edwards (wrestling), Kathleen Dawson (swimming) and Aisha Thornton (also swimming) were all educated in Warrington schools. Successful local sportspeople are in a position to give so much back to the community.

By acting as role models and supporting good causes their presence can have a catalysing effect.

Mo Farah and Jessica Ennis have become household names and their success in the stadium has given then a privileged position.

Sport is big business and winners can be great for endorsing goods and services too.

The business of sport is a substantial employer and has a positive impact on tourism and hospitality industries.

Dedicated sports fans will travel and happily purchase premium-priced merchandise.

However, the greatest contribution may be within the way in which athletes can influence people through physical activity.

Behaviour change through sport can be used to address health issues, brought about by ‘lifestyle’ disorders and particularly for younger people social issues, by getting them to channel their energy into something positive.

So even if you’re not greatly interested in sport, local heroes should still be given a cheer, as they could contribute in so many ways.