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5:30pm Thursday 3rd December 2009 in Where I Live By Gareth Dunning
REDHEADS in Warrington can travel for free on a range of buses in a quirky new offer.
The Strawberry Bus, which runs routes between the borough, St Helens and Skelmersdale, is offering passengers with red hair a free ride from next week until December 15.
Although designed to add a touch of fun to Strawberry’s ‘daily drives’ the campaign also hopes to raise awareness of the decline of redheads.
Research shows red and ginger hair colours will die out over the next 100 years.
Oliver Howarth, Strawberry Bus managing director said: “At Strawberry we love everything red so when we heard about the decline of red-haired people we wanted to mark the news with our own tribute to redheads.”
Bus drivers will have a colour chart to check passengers qualify. Dyed red hair will also count and drivers will not seek proof that patrons are natural redheads.
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