TWO marketers have joined forces to launch a pay-per-click (PPC) agency in the town.

Davor Parker and Laura Blackburn have set up Tiger Eye Digital, on Walton Heath Road.

The pair met while working together at Citybase.

PPC activity was labelled as 'a major contributor of growth' to the business and it saw annual booking values climb to £20 million before it was acquired by rival agency SilverDoor last May.

Tiger Eye, which is hunting for experienced PPC marketers in the region to join its team, will target leisure, professional services and e-commerce clients.

Managing director Mr Parker said: "I'm excited to launch what I know will be a successful agency.

"Our niche in PPC makes us the perfect partner for other marketing agencies too, who often don't have a dedicated PPC team.

"After spending more than a decade on the client side, growing an online business, I feel that I've got a good grasp of what clients want from their PPC activity."

Digital marketing director Ms Blackburn added: "PPC is a dynamic discipline and too many companies are wasting money on poorly executed campaigns.

"Ultimately, what matters to clients is the revenue created by our activity and we can't wait to get started.

"If our clients grow, we grow. It's as simple as that.

"I'm confident clients will appreciate our candid style of business and be inspired by the fact that we've done PPC ourselves for our own multi-million business starting with spending just a few pence to get that first click."