STAFF at a Birchwood store are celebrating after coming up trumps at the 'Oscars' of the retail industry.

The Costcutter at Oakwood Gate has been crowned forecourt retailer of the year at the Retail Industry Awards.

The ceremony was held at London's Grosvenor House Hotel on September 29.

It recognised impressive customer service, involvement in the community, use of new technology in store and significant business improvements over the past year.

The shop underwent a £1 million investment last November, which saw it double in size, paving the way for an on-site bakery and eat-in cafe.

Store Owner Joe Brough said: "Winning this award is a fantastic accolade to the services we continue to offer and the high standards the whole team works hard to deliver.

"Space previously was a big issue for us and following the refit, we have improved the in-store experience for motorists and the community alike, including offering full meal options, frozen food and baked goods, which has been really well received by customers."

Alongside the Oakwood Gate site, Mr Brough owns 11 other stores in the north west and employs more than 100 people.