STAFF at a Birchwood store are celebrating after being shortlisted for an award – nine months on from a £1 million investment.

The Costcutter at Oakwood Gate, which is situated at the BP, is in the running for the forecourt retailer of the year honour at the Retail Industry Awards.

The nomination comes after the shop was recognised for impressive customer service, involvement in the community, use of new technology and significant business improvements over the past year.

Recognising the need for greater choice for shoppers, the store underwent a £1 million investment last November, which saw it double in size, paving the way for an on-site bakery and eat-in cafe.

The funding boost also saw a new canopy, forecourt, pumps and drive-through Starbucks introduced.

Store owner Joe Brough, who owns ten other Costcutter stores in the north west and employs more than 100 people, said: "I'm delighted to be shortlisted for this great award – not only for myself and the business but for the team too as it's a testament to their hard work.

"Space previously was a big issue for us and following the refit, we have improved the in-store experience for motorists and the community alike including offering full meal options, frozen food and baked goods, which has been really well received by customers.

"Having owned (the store at) Oakwood Gate for 15 years now, this nomination shows that hard work really does pay off."

The awards ceremony will be held on September 29 at London's Grosvenor House Hotel.

Entrants will be considered in three sub-categories – independent, company-owned and multiple forecourt operators.

Stores entering have given examples of how they have provided great customer service, invested in staff training and motivation, forged partnerships with suppliers to improve range, introduced new revenue streams, got involved in the community and made use of new technology.

For further information visit retailindustryawards.com