JOHN Downes is managing director at Langtree - the company heading up the Wire Regeneration around the town centre.

In this exclusive column, he talks about what it will mean for the town.

WIRE Regeneration is the name of our new joint venture with Warrington Council that will drive forward the economic development of the town.

Principally focussing on the southern gateway, we aim to build on the advantages Warrington has to attract new businesses to the borough. This will lead to greater prosperity, opportunity and income for the people of Warrington.

The strength of the town’s business community underscores the bright future we believe the town has. Today there are over 8,000 companies which call Warrington home, including a number of the biggest names in UK business.

Employing more than 115,000 people from across the North West, Warrington’s local businesses undeniably make a great contribution to the overall strength of the regional economy. It is this contribution we want Wire Regeneration to help grow.

Wire Regeneration will help unlock development potential within the town and provide the type of high-quality premises businesses of today demand.

In the coming months and years you will see more and more developments delivered under the Wire Regeneration brand. These developments will reinforce Warrington’s offer and provide a clear advantage as a destination for business and investment.

Wire Regeneration will help encourage businesses looking to re-locate to choose Warrington over our neighbours.