MORRISONS in Warrington is introducing a weekly ‘quiet hour’ for shoppers with autism.

The Wilderspool Causeway store has teamed up with the National Autistic Society to open specially for residents for one hour every Saturday morning.

During the autism hour, no tannoy announcements will be made and music will not be played over the speaker system.

Lights in the supermarket will be dimmed and beeps from checkouts will also be turned down.

The quiet hour will be held between 9am and 10am each Saturday, beginning this weekend.

Many people who are autistic or those with autistic children can find shopping in a supermarket an anxious experience.

Morrisons carried out a trial earlier in the year in three of its stores to find out what improvements can be made and to find a convenient time each week for the ‘Quieter Hour’ to take place.

Listening to customers they found one in five had a friend or family member with autism and many appreciated the option to shop at that time on a Saturday.

During Quieter Hours the store will:

  • dim the lights
  • turn music and radio off
  • avoid making tannoy announcements
  • reduce movement of trolleys and baskets
  • turn checkout beeps and other electrical noises down
  • place a poster outside to tell customers it’s Quieter Hour

Morrisons will also work to improve awareness amongst colleagues of the issues autistic customers face in store.

Daniel Cadey, from the National Autistic Society said: “Around 700,000 people are on the autism spectrum in the UK. This means they see, hear and feel the world differently to other people, often in a more intense way.

"Morrisons ‘Quieter Hour’ is a step in the right direction for autistic people who find supermarket shopping a real struggle.”

Melanie Seery at Morrisons Boundary Road added: “Our initial trials showed there is a need for a quieter shopping experience.

"We hope that these changes make a real difference for some of our customers at our store.”