A WARRINGTON entrepreneur has launched his own performance marketing agency to help clients in the gambling sector.

James Gregson, the former digital marketing manager at Betfred, co-founded WeDisrupt, with Tanya Hemphill, a former lecturer from the Warrington campus of Chester University in Padgate.

Based at The Shed, on Chester Street in Manchester, it will advise clients in the gambling industry who are finding it difficult to accurately attribute value to their ad spend.

WeDisrupt will work with partners to better equip them to measure, learn from and build upon key performance metrics to drive acquisition and lifetime value.

James, co-founder and managing director, has won EGR's Affiliate Marketing Campaign of the Year award twice.

The 27-year-old, from Padgate, said: "We have recognised an opportunity in the sector because now more than ever brands want to drive quantifiable and measurable returns on their marketing investments.

"We want to change the way clients think about and manage digital investments – for the better. It's our mission to make sure every touch point in a client's journey is measured and ultimately drives incremental value."

For more information visit wedisrupt.co.uk