STUDENTS from Priestley College have been given their first experience at creating and marketing their own clothing brand.

Tutors at the Loushers Lane college challenged the BTEC fashion and textiles students to create their own label, complete with logo and photography, in time for a final presentation to two industry experts – including Louise Trasatti, a senior lecturer in fashion promotion at UCLan.

Louise and Jenny Loram-Spring, fashion design lecturer, examined all the brands, asked questions and then gave feedback to the students.

Jenny said: "We've been so impressed by the variety of their ideas as well as the students' grasp on everything from using Photoshop to how they would use influencers to sell their clothes."

Students Charlotte Leigh, a former Lymm High School pupil, and Clara Romero created clothing brand Widdershin – a word for anti-clockwise to represent how their customers go against the grain.

The girls said they 'combined aspects of nature and culture' to come up with their designs.

Clara said: "I was thinking of going into a career in interiors, but working on this brief has made me think I might study fashion.

"It was so much fun doing the research and looking into all parts of creating a brand."

Other ideas put forward were Kay Nove, which provided matching clothes for the buyer's dogs, and DeLuxe, a high-end brand that allowed buyers to select their own colour palette, allowing friends to go out in similar outfits but with their own twist.