WILMSLOW-based Digital State Group (DSG) is to work with Blend Bros, a brand of new sugar- free sauces by The Flava People.

The Flava People grabbed DSG's attention last year with its high-profile Meat Lust brand, fronted by Man Vs Food's Adam Richman.

The digital marketing agency and recruitment consultancy has won a pitch to handle the Google shopping campaigns and Google display advertising for the sauce, marinade and rub developer.

The initial campaign will focus on its latest brand, Blend Bros, to help support the sugar-free sauce collection’s new national listings with Asda and Tesco.

The partnership signifies a successful start to the year and the company’s plans for 2018 of working with more Manchester and Cheshire-based businesses.

Greg Cooper, CEO, said: “We’re thrilled to have secured this exciting piece of work and are confident we can help raise Blend Bros' online market share and brand positioning.

“Plus, as a team of foodies, we’re passionate about the new line and are committed to driving it forward during its launch phase and beyond.”

Martin Kevill, marketing manager at Sharston-based The Flava People, said: “Appointing a digital agency to work alongside us is a really significant move for the company as we focus on expanding our online presence.”