MERSEY Ferries have teamed up with a Latchford PR and communications company to boost ticket sales.

No Brainer marketing agency will focus on increasing customers for a range of river cruises on the boats, which have been named Merseyside’s most popular paid-for attraction.

No Brainer director Gary Jenkins said: “The ferries have built a fantastic reputation across Merseyside over the years and deservedly so.

“They are rooted in the city’s DNA and an incredibly popular attraction for hundreds of thousands of residents and visitors every year, so we’re delighted to continue to help them promote their range of cruises throughout 2017 and 2018.”

Gary Evans, from Mersey Ferries added: “The team really understand our brand objectives and we’re confident they’re the partners we need to help us deliver results.”