A FITNESS studio 'staying away from the norm' is on a mission to get kids active to battle child obesity.

GS Elite Fitness, which is based at Gateway 49 Trade Park, on Kerfoot Street, off Winwick Road, has started running classes for kids, aged four to 11, every Wednesday as part of the initiative.

Owner Gavin Baker, who has two children, Emily, six, and Matthew, three, is also hoping to work with parents across the town to teach families about nutrition.

The 32-year-old said: "We are a fitness studio but are staying away from the norm.

"We started a club for kids around two months ago, ten kids are involved.

"We want to get them in and active, while teaching them the basics about food to put them in the right direction.

"I have two kids and think it is important to give children a bit of guidance.

"The other week I remember I drove past three parks and they were empty – in our day everyone was out.

"My kids do the same, though – they want to play on their iPads but it is about finding a balance.

"We want to go into schools and talk to parents and kids about things – we want to help people."

GS Elite Fitness, which has been in Warrington for four years, currently has five coaches and around 95 members.

"We stay away from things like bootcamps because ladies and guys go into gyms a lot and don't always know what they need to do,” he added.

"We have personal trainers and everyone trains 100 per cent.

"There is so much information out there that people are confused and don't know what is best.

"We always say that we don't have a secret or magic pills.

"We do everything to a level where everyone can understand everything.

"It is not just bread and butter and the same for everyone, one plan won't suit all."