GLITTERY bow ties, denim jackets and sparkling sunglasses. No, it’s not Elton John’s wardrobe but just a handful of the accessories worn by the town’s most fashionable dog, Dougie the Dachshund.

The 11-month-old pup has caught the eye of more than 25,000 followers on Instagram and owner Emma Massey, from Bewsey, said she could not be more shocked by his popularity.

The 23-year-old, who works for a pharmaceutical company, started the social media account in March so she would not bore friends with pictures of her new puppy.

“He’s our first dog. He was 10 weeks old when we first got him.

“I didn’t want to clog up my Facebook with lots of photos so I used Instagram. It was just my friends following him at first. I seriously didn’t think it would be this successful.”

Emma takes all her photos in her iPhone and said Dougie loves posing but the most difficult part is thinking of new ideas for pictures.

“We get stopped in the street quite a lot, everyone’s so interested in him. He does stand out quite a lot – he wears nice outfits. Dougie absolutely loves it - he is the king of our house,” she added.

Dougie’s popularity means Emma has been approached by a number of companies to promote pet toys, food, clothes and even a sausage dog watch in return for a small fee or gift.

“It’s definitely a perk but it’s not anything huge,” said Emma.

“It just helps pay for new outfits for Dougie. I absolutely love doing it. It’s so good planning the photos and keeping up with all the comments can be a lot of fun.”

Emma has even made friends with other Dachshund owners through Instagram and is looking forward to celebrating Dougie’s first birthday with a party on January 14.

Find Dougie on Instagram at @dougie.the.mini.dash.