LOLLIPOP men and women’s lives are being put at risk as more and more drivers are failing to stop for them, according to council chiefs.

As a result, Warrington Borough Council is urging drivers to be prepared to stop at school crossing patrols and have launched a new campaign to spread the message 'Stop means stop'.

Cllr Hans Mundry, executive board member for highways, transportation and public realm, said: “I am concerned by the inconsiderate and often reckless behaviour of some drivers.

"We have school crossing patrols for a reason.

"They are there to ensure the safety of pedestrians. I cannot understand how some drivers are prepared to flout the law and ignore them.

"They face not just fines and a points on their licence but possibly the injury of someone, or even worse, on their conscience."

Council officers say they are continually monitor near misses at patrol sites and have logged numerous incidents of vehicles failing to stop for the patrols.

Under the Road Traffic Act 1988, drivers are legally obliged to obey the school crossing patrol sign.

The law states that as soon as a patrol raises their sign, even if they have not stepped into the road, drivers must be prepared to stop.

Once the patrol is in the road displaying the sign, drivers must stop, and not proceed until the lollipop man/woman and any accompanying children and/or adults have cleared the road.

Patrols regularly report failure to stop to the police and anyone who is reported for not stopping will likely be prosecuted and could face a fine of up to £1,000 and have three penalty points on their driving licence.