ODEON has vowed to continue entertaining residents at its Warrington cinema 'for many more years' despite confirmation Cineworld will be bringing a 2,500-seat venue to the town centre.

Last Thursday the council, in partnership with Warrington & Co, announced the operator will deliver the facility – including an IMAX screen – at the heart of the £107 million Bridge Street development.

The arrival of the 13-screen multiplex cinema in 2019 is being tipped to make Cineworld the town's leading cinema but Odeon, based in Westbrook, is reassuring customers it will remain open.

"We're very proud of our fantastic cinema in Westbrook and we look forward to continuing to bring the latest and best entertainment to guests in the area for many more years to come," said a spokesman.

The Warrington Guardian took to the town centre this week to speak to residents following the confirmation of the deal.

Lewis O'Brien, aged 24, is tipping many to turn to Cineworld after 2019 due to its location.

"It will save a lot of people from going out of their way and it will allow people the chance to watch a film and then stay in town for the night after it – this is what we need," he said.

Latchford resident Sam Mather believes Manchester and Liverpool will remain as leading locations in the north west but is confident the regeneration will boost opportunities for the younger generation.

"I think it will be good for everyone here, especially the younger people, who have nothing to do except from hang around," said the 22-year-old.

"I will be visiting it as it will save me travelling to Westbrook, I think a lot of people could choose the town centre because of that."

Callum Wharton, aged 17, echoed the views of Mr Mather and admitted travelling to Westbrook has been 'frustrating'.

Warrington Conservative Future chairman Sam Baxter has also expressed his delight at Cineworld's decision to invest in the town.

"I think Cineworld will go down a hit, especially with young people," said the 23-year-old, from Penketh.

"Being in the town centre you're surrounded with other things to do, so you can make a day or evening of it.

"More people visiting means it'll help other town centre businesses as well, so everyone is a winner."

The council is confident the scheme will help boost the town's economy for years to come.

Cllr Russ Bowden (LAB – Birchwood), who is in charge of the budget, said: "The project is going to be great for the town, other areas in the region will be envious of it."