IT had more than 2 million views, 27,000 shares, 6,000 likes and even had popstar Cheryl Fernandez-Versini tweeting about it.

But now a competition to win a slice of the town's most viral cake has closed. 

Staff at the Chapelford Farm pub say they cannot believe the amount of attention their Creme Egg cheesecake has received on Facebook and Twitter after the X Factor judge tweeted a picture of the popular pud to modelling pal Ruth Crilly.