A new web app launched this week by YouGov, the firm best known for compiling opinion polls ahead of elections, allows users to see audience profiles of companies.

The profiler tool is based on data collected from YouGov members and includes readers of national, regional and local newspapers.

Here is a quick digest of the likely lifestyles of Warrington Guardian readers - let us know what you think!

 

(There aren't many of us here with tofu or fidget pie on the menu tonight though!)

 

Warrington Guardian:

 

Though it's fair to say that Sports is one of our top hobbies...

Warrington Guardian:

 

Seems we soak up the news and listen to a lot of music...

Warrington Guardian:

 

We're happy that rugby league has scored highly, but also hoped (English) football would get a mention...

 

Warrington Guardian:

 

Again, rugby league scores well...

Warrington Guardian:

 

Although not convinced about the accuracy of this one...

Warrington Guardian:

 

Other data revealed that the pet our readers are most likely to own is a dog, followed by a bird and the most popular supermarket is Morrissons. 

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