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Meet the Thelwall businessman taking the world of tea by storm
12:00pm Friday 21st March 2014 in News
FROM a bedroom business to the aisles of Tesco a 26-year-old entrepreneur has taken the world of tea by storm.
Adam Soliman’s Charbrew brand is expanding across the world - all from its base in Thelwall - where the range of exotic brews are being exported to places like America.
It is all a far cry from when he first set up the business aged 21 from the family home in Poulton-le-Fylde.
He said: “I graduated from the University of Newcastle with a degree in accounting and finance and I had my dreams of working in the City.”
But when he came to finding that elusive job he could not find one to suit him so decided to hark back to one of his university projects where he assessed the tea and coffee market.
“I decided to go out to Vietnam to visit tea and coffee co-operatives and exporters,” Adam added. “I saw an opportunity on the supermarket shelves when I was looking to see where I could fit into that market.
“I realised there was something missing in the supermarket for high end tea - there was already high end chocolates, wine and coffee - but there was nothing for the more discerning tea drinker.
“I decided to create this brand that had more unique flavours. We have flavours like chocolate orange rooibos, we don’t want to be the same as everyone else, we want to be a bit out there and a bit quirky.
“I started bringing in products, packing it myself and taking to farmers markets across the north west.”
Business soon took off with his popular products and he signed up home store Lakeland as his first stockist.
As he expanded he first took up an office in Blackpool before relocating to the Stockport Road site to accommodate growing demand.
The unusual flavours are cooked up by the team who then sample around 10 different variations with customers before the final blend is chosen.
And with more fruity flavours and products in the pipeline Adam is proving there is always time for tea.
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